SUPER BOWL III PROGRAM COVER




TICKET STUB 



Notes:  A few things stand out.  Super Bowl III (Namath guarantee game) is the first game officially called "The Super Bowl" on the program.  However,  the ticket lists it as "The Thirld World Championship Game" and drops the AFL-NFL reference (although both official league logos appear).  This is also the first use on either the program or the ticket of the now iconic championship trophy, which will be christened the Lombardi Trophy in 1971.  Using a representation of the trophy in the artwork will become standard practice by the late 1970's.

No Roman numerals yet on the program cover. Also, this is the first game in which the program cover and ticket art do not match.  Face value of ticket remains $12.00. 3:00 p.m. Eastern time kick-off as in the first two (2) games.